+165% more missed calls converted to booked estimates

Ironclad Electric Co. in Toledo, OH used Hilp to turn missed opportunities into 165% more revenue in under a year.

Revenue Increase

+165%

Monthly Value Added

$7,865/mo

Customer Rating

★★★★★ 4.8

“every missed call is now texted back within seconds, keeping the door open even when the crew is on a job site. Hilp paid for itself in the first month.”

Pete Zaremba, Owner of Ironclad Electric Co.

Published June 21, 2026

About the Business

Meet Ironclad Electric Co.

Ironclad Electric Co. has served Toledo, OH and the surrounding area for 9 years, building a reputation as a trusted local electrical contractor known for licensed same-day service calls.

Today the team handles everything from panel upgrades to rewiring and emergency electrical repairs, with a 16-person crew keeping up with demand across the region.

Location: Toledo, OH
Years in Business: 9
Team Size: 16
Engagement Type: Full Rollout

The Story

How it happened.

A single missed call from a commercial property manager cost them a $22,000 rewiring contract to a competitor.

Every missed call is now texted back within seconds, keeping the door open even when the crew is on a job site.

Within a few months, Ironclad Electric Co. saw a measurable shift in how many leads turned into paying customers — without hiring any additional staff.

Metric	Before Hilp	After Hilp
Missed calls recovered	9%	81%
Estimates booked/mo	14	33
Avg. deal size	$4,200	$7,900

Services Used

Smart WebsiteMissed Call Text Back5-Star ReviewsUnified Inbox

Results Timeline

How the results built up.

Week 1 — Missed Call Text Back and the smart website went live, replacing the old voicemail-and-spreadsheet workflow.
Month 1 — response times dropped and the team saw an early +41% lift in booked jobs as Smart Website caught leads that used to slip away.
Month 3 — with Smart Website and Missed Call Text Back fully adopted by the team, gains reached +83%, roughly halfway to today's results.
Month 6 — +165% more missed calls converted to booked estimates, now the new baseline for the business.

+165% more missed calls converted to booked estimates

Meet Ironclad Electric Co.

How it happened.

How the results built up.

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