+128% more after-hours leads captured

Bright Path Electrical in Reno, NV used Hilp to turn missed opportunities into 128% more revenue in under a year.

Revenue Increase

+128%

Monthly Value Added

$7,132/mo

Customer Rating

★★★★★ 4.5

“the Smart Website now handles first-contact questions instantly, day and night, and hands off booked leads directly to the team. Hilp paid for itself in the first month.”

Colleen Marsh, Owner of Bright Path Electrical

Published June 26, 2026

About the Business

Meet Bright Path Electrical

Bright Path Electrical has served Reno, NV and the surrounding area for 7 years, building a reputation as a trusted local electrical contractor known for licensed same-day service calls.

Today the team handles everything from panel upgrades to rewiring and emergency electrical repairs, with a 14-person crew keeping up with demand across the region.

Location: Reno, NV
Years in Business: 7
Team Size: 14
Engagement Type: Full Rollout

The Story

How it happened.

The owner was answering every website chat personally between jobs, which meant slow replies and missed opportunities.

The Smart Website now handles first-contact questions instantly, day and night, and hands off booked leads directly to the team.

Within a few months, Bright Path Electrical saw a measurable shift in how many leads turned into paying customers — without hiring any additional staff.

Metric	Before Hilp	After Hilp
After-hours leads captured	3/mo	27/mo
Avg. reply time (nights)	Next day	10 sec
Site conversion rate	1.8%	6.4%

Services Used

Auto Follow-upsSmart WebsiteMissed Call Text Back

Results Timeline

How the results built up.

Week 1 — Auto Follow-ups started re-engaging leads that went quiet, replacing the old voicemail-and-spreadsheet workflow.
Month 1 — response times dropped and the team saw an early +32% lift in booked jobs as Auto Follow-ups caught leads that used to slip away.
Month 3 — with Auto Follow-ups and Smart Website fully adopted by the team, gains reached +64%, roughly halfway to today's results.
Month 6 — +128% more after-hours leads captured, now the new baseline for the business.

+128% more after-hours leads captured

Meet Bright Path Electrical

How it happened.

How the results built up.

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