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🏠 Roofing Case Study

+247% increase in 5-star Google reviews year over year

Coastal Crest Roofing in Myrtle Beach, SC used Hilp to turn missed opportunities into 247% more revenue in under a year.

Coastal Crest Roofing
Revenue Increase
+247%
Monthly Value Added
$12,263/mo
Customer Rating
★★★★★ 4.8

“automatic review requests now route happy customers straight to Google, building a reputation that outranks local competitors. Hilp paid for itself in the first month.”

Whitney Pruett, Owner of Coastal Crest Roofing

Published March 11, 2026
About the Business

Meet Coastal Crest Roofing

Coastal Crest Roofing has served Myrtle Beach, SC and the surrounding area for 23 years, building a reputation as a trusted local roofing contractor known for storm damage repair and insurance claim expertise.

Today the team handles everything from full roof replacements to storm damage inspections and insurance claim assistance, with a 18-person crew keeping up with demand across the region.

Location
Myrtle Beach, SC
Years in Business
23
Team Size
18
Engagement Type
Full Rollout
The Story

How it happened.

Reviews were scattered across three platforms and rarely requested, leaving their online reputation thin.

Automatic review requests now route happy customers straight to Google, building a reputation that outranks local competitors.

Within a few months, Coastal Crest Roofing saw a measurable shift in how many leads turned into paying customers — without hiring any additional staff.

Metric Before Hilp After Hilp
Google reviews 28 199
Average rating 4.0 4.9
Organic search leads/mo 11 44
Services Used
Missed Call Text Back5-Star ReviewsUnified InboxAuto Follow-ups
Results Timeline

How the results built up.

  • Week 1 — Auto Follow-ups started re-engaging leads that went quiet, replacing the old voicemail-and-spreadsheet workflow.
  • Month 1 — response times dropped and the team saw an early +62% lift in booked jobs as Missed Call Text Back caught leads that used to slip away.
  • Month 3 — with Missed Call Text Back and 5-Star Reviews fully adopted by the team, gains reached +124%, roughly halfway to today's results.
  • Month 6 — +247% increase in 5-star Google reviews year over year, now the new baseline for the business.
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