+226% more trial sign-ups converting to paid memberships

Iron Pulse Fitness in Austin, TX used Hilp to turn missed opportunities into 226% more revenue in under a year.

Revenue Increase

+226%

Monthly Value Added

$17,394/mo

Customer Rating

★★★★☆ 4.2

“auto follow-ups now text every trial sign-up a reminder and a friendly nudge to book their first class. Hilp paid for itself in the first month.”

DamonReyes, Owner of Iron Pulse Fitness

Published November 10, 2025

About the Business

Meet Iron Pulse Fitness

Iron Pulse Fitness has served Austin, TX and the surrounding area for 12 years, building a reputation as a trusted local fitness studio known for high-touch member onboarding and retention.

Today the team handles everything from trial class bookings to membership tours and personal training consultations, with a 13-person crew keeping up with demand across the region.

Location: Austin, TX
Years in Business: 12
Team Size: 13
Engagement Type: Full Rollout

The Story

How it happened.

Trial-class sign-ups from the website rarely got a personal follow-up, so most never converted to a membership.

Auto follow-ups now text every trial sign-up a reminder and a friendly nudge to book their first class.

Within a few months, Iron Pulse Fitness saw a measurable shift in how many leads turned into paying customers — without hiring any additional staff.

Metric	Before Hilp	After Hilp
Trial-to-member conversion	19%	52%
Follow-up messages sent	0.6	4.1
New members/mo	14	39

Services Used

Unified InboxAuto Follow-ups

Results Timeline

How the results built up.

Week 1 — Auto Follow-ups started re-engaging leads that went quiet, replacing the old voicemail-and-spreadsheet workflow.
Month 1 — response times dropped and the team saw an early +57% lift in booked jobs as Unified Inbox caught leads that used to slip away.
Month 3 — with Unified Inbox and Auto Follow-ups fully adopted by the team, gains reached +113%, roughly halfway to today's results.
Month 6 — +226% more trial sign-ups converting to paid memberships, now the new baseline for the business.

+226% more trial sign-ups converting to paid memberships

Meet Iron Pulse Fitness

How it happened.

How the results built up.

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