+160% more class-hour calls converted into booked tours

Forge Strength Studio in Richmond, VA used Hilp to turn missed opportunities into 160% more revenue in under a year.

Revenue Increase

+160%

Monthly Value Added

$18,860/mo

Customer Rating

★★★★★ 4.8

“missed call text-back now replies instantly during class hours, capturing leads the front desk simply couldn't. Hilp paid for itself in the first month.”

Byron Lattimore, Owner of Forge Strength Studio

Published October 17, 2025

About the Business

Meet Forge Strength Studio

Forge Strength Studio has served Richmond, VA and the surrounding area for 11 years, building a reputation as a trusted local fitness studio known for high-touch member onboarding and retention.

Today the team handles everything from trial class bookings to membership tours and personal training consultations, with a 5-person crew keeping up with demand across the region.

Location: Richmond, VA
Years in Business: 11
Team Size: 5
Engagement Type: Pilot Program

The Story

How it happened.

Front-desk staff couldn't answer every call during class hours, and prospective members hung up rather than leave a message.

Missed call text-back now replies instantly during class hours, capturing leads the front desk simply couldn't.

Within a few months, Forge Strength Studio saw a measurable shift in how many leads turned into paying customers — without hiring any additional staff.

Metric	Before Hilp	After Hilp
Calls answered during classes	21%	92%
Tours booked/mo	16	41
Avg. response time	46 min	12 sec

Services Used

Smart WebsiteMissed Call Text Back5-Star ReviewsUnified Inbox

Results Timeline

How the results built up.

Week 1 — Auto Follow-ups started re-engaging leads that went quiet, replacing the old voicemail-and-spreadsheet workflow.
Month 1 — response times dropped and the team saw an early +40% lift in booked jobs as Smart Website caught leads that used to slip away.
Month 3 — with Smart Website and Missed Call Text Back fully adopted by the team, gains reached +80%, roughly halfway to today's results.
Month 6 — +160% more class-hour calls converted into booked tours, now the new baseline for the business.

+160% more class-hour calls converted into booked tours

Meet Forge Strength Studio

How it happened.

How the results built up.

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